Sign up to get updates on the latest gear, style, and news from DH Lovefish Co.


"Hello from Rochester, NY. I was glad to discover your work!  Your designs and the good intentions behind them resonate with me...and this is the first time I've ever been excited about buying socks. Hope you're having a happy holiday season.


This “rockfish” hoodie rocks!

I’m 5’3 and bought the size small, which is perfect and layers well under jackets. This sweatshirt is unisex and fits close to the body. It’s a great cut for a woman and is really flattering with leggings! I especially love the bright white color contrast paired with the magenta striped bass logo - a super sweet homage to this amazing fish worth protecting!

x Joi